Our QUALITATIVE methodologies:

  • In depth interviews
  • Triads and dyads
  • Focus groups
  • Central location testing (communication test, packaging test, taste test…)
  • Tele-depth interviews
  • Web assisted interviews
  • Web groups

Our QUANTITATIVE methodologies:

Exafield capabilities cover:

  • All markets: pharmaceuticals (prescription and OTC), devices (surgery, In-vitro diagnostic…), IT (medical software, Apps…)…    
  • All kind of targets : KOLs, Payers, Healthcare Managers and Stakeholders,, Specialists, Primary Care Physicians, Pharmacists (Community and Hospital), Nurses (Primary and Secondary) Veterinarians, Dental professionals, and patients…
  • All kind of therapeutic areas : psychiatry, neurology, cardiology, nephrology, dermatology, ophtalmology, oncology, haematology, endocrinology

See more about our market and target capabilities